I'm Sheridan! In May 2022, I graduated from the University of Southern California and moved to London where I am currently pursuing a Masters in Entrepreneurship, Fashion and Creative Studies at Condé Nast College.
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I am excited by all things experience! That is - how experience can be leveraged as a natural catalyst for relationship building, connection and authenticity. I am particularly interested in how brands can use immersive experiences to connect with consumers and offer value beyond product or service.
Whether it's digitally, physically or somewhere in between, I believe there is ample opportunity to embrace the human experience in an increasingly commoditized world. I am interested in doing so through experiential marketing, trend research, brand strategy or all of the above!